For this project I worked to create a web skin and concept for a new online Dating Site. A fun brand to work with; I was tasked to create a logo and web page which reflected a sarcastic look and feel.
Contacting the client at various points in design; I conducted research on competitors and created moodboards based on my initial ideas for direction of the project. Logo sketches were produced which were then mocked up in Adobe Illustrator before choosing the final design and concept. The colour palette with a "love" connotation sits in line with its competitors whilst image choice and tone of voice help it to stand out from the crowd.
Whilst layout and composition is incredibly important in designing a website; image choice can be a key player in whether a design fits a brief or not. The feedback received on this project was that it "smashed the brief"; the client was particularly happy with the attention to detail and imagery chosen which reflected the brands light hearted feel.